A Search Engine Optimization is a method which helps you to increase the visibility of a web site or web page in search engines. This is done through natural or unpaid link search results. Search engine optimization (SEO) may target various kinds of search, including video search, local search, image search, and industry specific vertical search engines.
As suggested above being higher up the search listings will naturally result in more traffic. We click on the results that are presented to us rather than scrolling.
This may put your company in a position of needing to expand to a larger web position to accommodate the traffic and sales to your website.
Due to the high rate of keyword charges, paid search in terms of PPC can be cost prohibitive for many small businesses and therefore an ongoing SEO greater return on investment.
SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages . PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.